Most brands no longer need just one video. They need a TV or streaming spot, a longer version for the website, and vertical clips for Instagram, TikTok and YouTube Shorts. Booking a separate shoot for each is expensive. The better approach is to plan one production that delivers all of them.

Start With Every Destination

Before anything is scheduled, list every place the video will live: broadcast, streaming, website, paid social, organic social, email, trade shows or internal meetings. Each one has its own length, aspect ratio and pacing. Planning for them up front is what makes a single shoot work.

What Changes Between Formats

• Length: Broadcast spots are fixed at :15, :30 or :60. Web videos can run longer. Social clips need to hook viewers in the first few seconds.

• Aspect ratio: TV and web are horizontal (16:9). Reels, TikTok and Shorts are vertical (9:16). Some feeds work best square or 4:5.

• Sound: Many people watch social video with the sound off, so social cuts need captions and on-screen text.

• Technical specs: Broadcast delivery has strict audio and video standards. Social platforms have their own file and size limits.

How We Plan It on Set

• Frame for both: We compose shots so they can be cropped to vertical without losing the subject, or we capture dedicated vertical angles.

• Shoot extra moments: Short, self-contained moments, B-roll and alternate lines give editors material for every cut.

• Script in layers: A full message for the long version, with short standalone lines that work as hooks for social.

• One crew, one schedule: Everything is captured in the same shoot days, so talent, locations and crew are only booked once.

What You Get

A typical package might include a broadcast spot in :30 and :15, a longer web version, and a set of vertical clips with captions. The exact list depends on your goals, but the idea is the same: one production budget that covers every channel you use.

Why New Style

We work across all of these formats every week, from TV series and commercials to short-form video for social. That means the team planning your shoot already knows what each format needs.

Plan Your Next Production

Tell us where your video needs to run, and we’ll plan a shoot that covers all of it.

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If you’re planning a TV spot, the first question is usually the budget. The honest answer: it depends on what you’re making. A simple local spot and a national campaign are very different projects. Knowing what drives the cost helps you plan before you talk to a commercial video production company.

Production Cost vs. Airtime

First, separate two budgets. Production is the cost of making the commercial: planning, filming, editing and delivering it. Airtime is what you pay the station, cable provider or streaming platform to run it. They are priced separately, and airtime depends on your market, the time slot and how often the spot runs. This post is about production.

What Affects the Cost of a TV Commercial

• Concept & script: A simple on-camera message takes less development than a story-driven spot with multiple scenes.

• Crew size: A small crew can handle a straightforward shoot. A larger spot may need a director, DP, gaffer, grip, sound, makeup and production assistants.

• Talent: Using your own team or owner costs less than hiring professional actors, voice-over artists or union talent.

• Locations & sets: Filming in a studio or at your business is simpler than multiple locations, permits or built sets.

• Shoot days: Most of the budget follows the number of days on set and the number of setups per day.

• Post-production: Editing, color grading, sound mix, music licensing, graphics and animation all add time.

• Deliverables: A single :30 costs less than a package of :15, :30 and :60 versions plus web and social cuts.

General Price Ranges

Across the industry, a simple local commercial can be produced for a few thousand dollars, while a regional spot with a full crew, talent and multiple locations commonly runs into the tens of thousands. National campaigns can go much higher. These are broad ranges, not quotes. Your scope decides where you land.

How to Get More From Your Budget

• Plan every version up front: Shoot once and cut :15, :30 and :60 versions, plus vertical clips for social, so one production covers every channel.

• Keep locations tight: One or two strong locations usually look better on screen than many rushed ones.

• Lock the script before the shoot: Changes on set cost far more than changes on paper.

• Hire a team that has done broadcast: Broadcast spots have technical delivery specs. An experienced team gets them right the first time.

Why New Style

We have produced TV commercials and PSAs for brands and public agencies, and we shoot TV series as a full crew. You get broadcast-quality cameras, lighting and sound, and a team that knows how to deliver a spot that is ready to air. See examples in the TV Commercials section of our work.

Get a Quote for Your Commercial

Tell us what you want the spot to do, where it will run and when you need it. We’ll help you find the right scope for your budget.

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For a medical, dental or orthodontic practice, nothing builds trust like a real patient explaining their experience. A good testimonial video answers the questions new patients are already asking: Will it hurt? Is the staff kind? Was it worth it? Here is how to plan testimonials that look professional and respect your patients.

Start With Consent

Every patient who appears on camera should sign a written release that covers how and where the video will be used. Follow your practice’s own privacy and consent process, and check with your compliance advisor if you’re unsure. We provide a simple release form and collect signatures on shoot day, but your practice’s policies come first. Avoid sharing anything a patient hasn’t agreed to, including details of their treatment.

Choosing the Right Patients

• Ask your front desk: Your office manager and staff know which patients and families love the practice and would enjoy being on camera.

• Mix it up: Include different ages, treatments and reasons for visiting, so more future patients see themselves in the videos.

• Recent results: Patients who just finished treatment have fresh stories and plenty of enthusiasm.

• Parents count too: For pediatric and orthodontic practices, parents are often the decision-makers, so their perspective matters.

Making Patients Comfortable on Camera

• Have a conversation, not a script: We ask simple questions and let patients answer in their own words. Real answers are more believable than memorized lines.

• Keep the crew small: A small, calm crew in a quiet room keeps the mood relaxed.

• Schedule around the office: We film during quieter hours or between appointments so patient care isn’t interrupted.

• Short sessions: Most testimonials take 15 to 20 minutes per person.

Where to Use Testimonial Videos

• Website: On the home page, treatment pages and the new-patient page.

• Google Business Profile: Short clips on each location’s profile help people choosing between practices nearby.

• Social media: Vertical cut-downs with captions for Instagram, Facebook and TikTok.

• Ads: Testimonials make strong paid ads because they sound like a recommendation, not a sales pitch.

• In the office: Play them on waiting-room screens.

Why New Style

Our healthcare work includes training videos for the Wilmer Eye Institute at Johns Hopkins and work for dental practices using AI-powered digital dentistry. We know how to film in a working practice without disrupting patients or staff.

Plan Your Testimonial Videos

Tell us about your practice and how many locations you have, and we’ll plan a testimonial shoot that fits your schedule.

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Most local business owners know they should be posting video. The hard part is doing it every week while running the business. A Content Day solves that by turning one focused studio session into 5 to 15 ready-to-post short-form videos, enough for weeks of consistent posting.

How a Content Day Works

Instead of filming a little at a time, we plan your content in advance and capture it all in one day at our studio in Hanover, PA. Here is what that looks like:

• Planning first. Before the shoot, we map out the topics and ideas your customers actually care about, so every clip has a purpose.

• One studio day. You show up and we handle the rest: professional lighting, a multi-camera setup and broadcast-quality audio are ready when you walk in.

• Four sets, one session. Every Content Day includes access to all four of our fully dressed studio sets, so your videos don’t all look the same.

• Edited and ready to post. We cut the footage into clean, modern reels and short-form videos, typically delivered in about seven business days.

Who It Is For

Content Days are built for local and service-based businesses that want to show up consistently on Instagram, TikTok, YouTube Shorts and Facebook without figuring out video on their own. If you have expertise to share, a team to introduce or a service people need to understand before they call you, it works well. You don’t need on-camera experience or a script; planning the content is part of the process.

Why One Day Beats Filming as You Go

• Consistency. Weeks of content in the bank means you keep posting even during your busiest weeks.

• Quality. Studio lighting and sound make your business look as professional on screen as it is in person.

• Time. One block on your calendar replaces weeks of trying to film in between appointments.

Content Days are part of our short-form video production service. Packages start at $899, and we will walk you through exact pricing on a free call.

See If a Content Day Fits Your Business

Take a look at the studio, the sets and sample work on our Content Day page, then book a free call.

See Content Day Packages

A podcast is one of the best ways for a business to build authority. Every episode puts your expertise in front of customers and gives you a stack of clips for social media. One of the first decisions is where to record: in a professional studio, or on location at your business.

Recording in a Professional Studio

A studio gives you a controlled environment. The lighting, sound treatment, cameras and microphones are already set up, so you can focus on the conversation. Our podcast studio in Hanover, PA is the only professional podcast and content studio in the Hanover area.

• Best for: regular recording schedules, guests who can travel to you, and shows that want a consistent, polished look episode after episode.

• Why it works: no setup time, a quiet room built for audio, and a familiar set that becomes part of your show’s identity.

Recording On Location

Sometimes the best backdrop is your own business: your shop floor, your office or a space that tells your story. We bring the full studio setup to you, including cinema cameras, lighting and professional audio.

• Best for: brands whose space is part of the story, busy guests who can’t travel, and shows that want each episode to feel different.

• Why it works: viewers see where you work, and your team never has to leave the building.

A Real Example

Bealing Roofing wanted a podcast that connected with homeowners and showed off the team’s expertise. We handle the full production as Director of Photography, sound mixer, editor and graphic designer, so Bealing gets a finished, professional show without managing the production themselves. You can watch episodes on our Our Work page.

What Matters More Than Where You Record

• Audio quality. Viewers forgive a lot, but not bad sound.

• Consistency. A regular release schedule builds an audience faster than occasional episodes.

• Clips. Plan each episode with short-form clips in mind; they are what most people will see first.

Let’s Plan Your Show

Whether you want to record in our studio or bring the setup to your business, we’ll help you choose the format that fits your goals.

Book a Consultation

For a TV producer, every shoot day is expensive and every problem on set costs time. That makes hiring the Director of Photography and crew one of the most important decisions in production. Here is what to look for, based on our work on nationally broadcast and streaming series.

1. Broadcast Experience

A DP who has delivered for television understands broadcast standards, consistent looks across episodes and the pace of a series schedule. Our work includes Designing Spaces, The Balancing Act and Military Makeover, which air on Lifetime, and Prime Crime, which streams on Peacock.

2. A Complete Crew, Not Just a Camera Operator

Coordinating separate hires for sound, lighting, grip and makeup adds work and risk. A DP who brings the full crew gives you one point of contact and a team that already works well together. On our TV productions, New Style provides the makeup artist, sound recordist, gaffer, grip, camera assistant and production assistants.

3. Their Own Equipment Package

Rental houses mean extra invoices, pickup and return logistics, and gear the crew may not know well. A crew that owns its gear arrives ready to shoot. We bring cinema cameras and lenses, lighting and lighting support, camera support, tripods and gimbals, so producers work with one team and one set of gear from setup to wrap.

4. The Ability to Scale Down

Not every shoot needs a full crew. Sensitive interviews often call for a smaller footprint. On Prime Crime, Rod Lopez shot the main interviews as a one-person crew, handling camera, lighting and sound, which kept the room quiet for people sharing something deeply personal.

5. Reliability and Easy Collaboration

Producers remember crews that show up prepared, solve problems quietly and make the day easier. Ask for references from other producers, and look at their past work, not just a reel.

Need a DP and Crew for Your Production?

New Style Independent Pictures provides a Director of Photography, a full crew and a complete cinema equipment package for TV series, corporate productions and branded content. See our television work, then let’s talk about your next production.

Discuss Your Production

If you’ve never worked with a video production company before, it helps to know what the process actually looks like. Here’s what to expect when you work with New Style Independent Pictures, from first conversation to final video.

1. Discovery & Planning

We start by learning about your goals — who the video is for, what it needs to accomplish, and where it will be used. This shapes everything from the script to the shot list.

2. Pre-Production

Before filming, we lock in the details: scripting or interview questions, scheduling, locations, and any specific deliverables you need (for example, a long-form video plus shorter cut-downs for social media).

3. Production Day(s)

On shoot day, our crew handles filming with professional cinema cameras and sound equipment. Many projects are filmed at our own studio in Hanover, PA, and we also travel on-location throughout Pennsylvania, Maryland, Washington DC, and Northern Virginia.

4. Post-Production & Revisions

After filming, our editing team cuts the footage, adds graphics and sound mixing where needed, and puts together a first draft for your review. We build in time for revisions so the final video matches what you had in mind.

5. Delivery

Once approved, we deliver your final video in the formats you need — ready for your website, social media, internal platforms, or broadcast.

Ready to Start Your Project?

We’d love to walk you through what the process would look like for your specific video.

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“Corporate video” and “commercial video” are often used interchangeably, but they actually serve different purposes. Knowing the difference can help you brief a production company accurately and get the right kind of video for your goal.

What Is a Corporate Video?

Corporate video is typically made for an internal or business-facing audience: employees, partners, stakeholders, or clients who are already engaged with your organization. Common examples include training videos, company culture films, internal communications, and testimonial videos. The goal is usually to inform, train, or build trust with an audience that already knows who you are.

What Is a Commercial Video?

Commercial video is built to reach a new, external audience — it’s advertising. Think TV commercials, digital ads, and short-form promotional spots designed to introduce your brand or product to people who may have never heard of you before. The goal is usually to generate awareness, leads, or sales.

How to Decide Which You Need

• Who is the audience? Existing employees or clients point to corporate video; new potential customers point to commercial video.

• What’s the goal? Training or internal alignment is corporate; awareness or sales is commercial.

• Where will it run? Internal platforms and onboarding point to corporate; TV, paid ads, and public social campaigns point to commercial.

Many organizations need both types of video over time — and that’s exactly why we offer both as part of our full range of video production services.

Not Sure Which You Need? Let’s Talk.

Tell us about your goals and we’ll help you figure out the right type of video — or combination — for your project.

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When a business decides it’s time to invest in video, one of the first decisions is who to hire: a freelance videographer working solo, or a full video production company. Both can produce great results — the right choice just depends on what your project needs.

What a Freelance Videographer Offers

A freelance videographer is typically one person handling filming, and sometimes editing, on their own. This can work well for simple, low-scope projects — a short interview, a single talking-head video, or a quick social clip — where budget is tight and the production needs are minimal.

What a Video Production Company Offers

A production company brings a full team and infrastructure to the project: camera operators, audio engineers, lighting, a dedicated editor, and often a physical studio space. That means more consistent quality, the ability to handle more complex shoots (multiple locations, multiple camera angles, interviews plus b-roll), and a team that can manage the project from concept through final delivery.

New Style Independent Pictures brings over 25 years of experience, professional cinema cameras and sound gear, and our own production studio in Hanover, PA to every project — the kind of infrastructure a solo freelancer typically doesn’t have.

Which Is Right for Your Project?

A few signals that can help you decide:

• Choose a freelancer if: Your project is simple, your budget is very limited, and you only need one or two shots or angles.

• Choose a production company if: You need consistent, polished, broadcast-level quality, multiple deliverables, a studio setting, or a team that can manage the full process from planning to final edit.

• Choose a production company if: The video represents your brand publicly — a commercial, a major corporate piece, or anything going out to a wide audience.

Let’s Talk About Your Project

Not sure which approach fits your project? We’re happy to talk through your goals and help you figure out the right scope.

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One of the first questions businesses ask when considering a video project is simple: how much does corporate video production actually cost? The honest answer is that it depends on the scope of the project — but understanding what drives that cost can help you plan your budget and know what to expect before you reach out to a corporate video production company.

What Affects the Cost of a Corporate Video

Every project is different, but most corporate video budgets are shaped by the same core factors:

• Pre-Production & Planning: Scripting, storyboarding, and scheduling all take time before a camera ever rolls.

• Crew & Equipment: A single shooter with a camera costs less than a full crew with lighting, sound, and multiple camera angles.

• Location & Travel: Shooting in a studio is typically more cost-effective than multiple on-location shoots across different sites.

• Number of Production Days: A single half-day shoot costs less than a multi-day production with several setups.

• Post-Production & Revisions: Editing, color correction, sound mixing, graphics, and the number of revision rounds all add time.

• Deliverables: A single long-form video costs less than a package that includes multiple cut-downs for social media, web, and internal use.

General Price Ranges

Across the video production industry, a single corporate video can commonly range from a few thousand dollars for a simple, single-location project up to tens of thousands of dollars for a multi-day production with a full crew and multiple deliverables. Ongoing or multi-video projects — like a training series or a recurring content program — are usually priced differently than a one-off video. Because every project’s scope is different, the most accurate way to know what your project will cost is to talk through your goals directly with a production team.

Why Working With a Production Company Pays Off

It can be tempting to cut costs with a bare-bones DIY approach, but a professional production company brings experience, equipment, and a process that protects your investment — from getting the shot right the first time to delivering a final video that actually represents your brand well. At New Style Independent Pictures, we bring over 25 years of experience and our own studio in Hanover, PA to every project, so you’re not paying for guesswork.

Get a Quote for Your Project

The best way to get an accurate number is to tell us about your project. We’ll walk you through the options and help you find the right scope for your budget.

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