Most brands no longer need just one video. They need a TV or streaming spot, a longer version for the website, and vertical clips for Instagram, TikTok and YouTube Shorts. Booking a separate shoot for each is expensive. The better approach is to plan one production that delivers all of them.
Start With Every Destination
Before anything is scheduled, list every place the video will live: broadcast, streaming, website, paid social, organic social, email, trade shows or internal meetings. Each one has its own length, aspect ratio and pacing. Planning for them up front is what makes a single shoot work.
What Changes Between Formats
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Length: Broadcast spots are fixed at :15, :30 or :60. Web videos can run longer. Social clips need to hook viewers in the first few seconds.
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Aspect ratio: TV and web are horizontal (16:9). Reels, TikTok and Shorts are vertical (9:16). Some feeds work best square or 4:5.
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Sound: Many people watch social video with the sound off, so social cuts need captions and on-screen text.
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Technical specs: Broadcast delivery has strict audio and video standards. Social platforms have their own file and size limits.
How We Plan It on Set
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Frame for both: We compose shots so they can be cropped to vertical without losing the subject, or we capture dedicated vertical angles.
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Shoot extra moments: Short, self-contained moments, B-roll and alternate lines give editors material for every cut.
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Script in layers: A full message for the long version, with short standalone lines that work as hooks for social.
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One crew, one schedule: Everything is captured in the same shoot days, so talent, locations and crew are only booked once.
What You Get
A typical package might include a broadcast spot in :30 and :15, a longer web version, and a set of vertical clips with captions. The exact list depends on your goals, but the idea is the same: one production budget that covers every channel you use.
Why New Style
We work across all of these formats every week, from TV series and commercials to short-form video for social. That means the team planning your shoot already knows what each format needs.
Plan Your Next Production
Tell us where your video needs to run, and we’ll plan a shoot that covers all of it.
