A client success story about how DESOTEC entered the U.S. market with CLA’s guidance, shot by Rod Lopez with a complete New Style crew for Brandstar Studios.
Production partner: Brandstar Studios
Location: Darlington, PA
Featuring: CLA (CliftonLarsonAllen) and DESOTEC
Project type: Corporate client success story
Our role: Director of Photography, plus the full production crew
Crew provided: Makeup artist, sound recordist, gaffer, grip, camera assistant and production assistants
Equipment provided: Cinema cameras and lenses, lighting and lighting support, camera support, tripods and gimbals
The Goal
Brandstar Studios needed a crew to tell a real client story: how CLA’s guidance helped DESOTEC launch in the U.S. The piece had to connect with its audience and turn viewers into customers.
The Production
Rod Lopez served as Director of Photography, and New Style supplied the entire crew around him: makeup, sound, lighting, grip, camera assistance and production support. New Style also brought the complete equipment package: cinema cameras and lenses, lighting, grip and camera support. Brandstar worked with one team, and one set of gear, from setup to wrap.
The Result
The producers loved the finished piece.
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